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Montag, Dezember 08, 2003
So what can you do when you have some wine from whatever quality and want to make some money, whatever is costs?
You give your wine a provocating name. Like Mussolini wine. Then you get sued, the media report and people buy your wine.
Some time later you start this again and call your wine "Hitler Wine". Now even another country (Germany) protests, your press gets even more and more and also go your sellings.
Whew. What a clever marketing idea!
This is one of the moments where I'm pretty happy to live in a country where such a thing is impossible, because it were "verboten" the second he'd sell the first bottle. But since Berlusconi, nothing can shock me when it comes to Italy.